Alan Soh

I am my own columnist, sharing my own thoughts and recent experiences!


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Touch of the Hearts 2018

This is a project which I am curating/mentoring at Young Changemakers 2.0 (National Youth Council) which require public support.

It is my 3rd consecutive mentorship for this flagship project which is organised by undergraduates of Nanyang Technological University (NTU) Residential Hall 4.

I have done theirs in 2016, and in 2017.


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Does the Good Old Days sound like a long time ago? How about reliving those moments with Touch Of The Hearts (TOTs) on the 11th and 12th of August at Bedok Town Square?

TOTs, alongside with Rainbow Centre, would be organising an Awareness Charity Carnival to raise awareness for children with special needs through exciting game booths.

These game booths takes a spin on the usual carnival games, and incorporate element of awareness to help everyone better understand these children. Take part in our workshops, or capture memories with your friends at our photo-booths!

Do not miss this carnival as we build an inclusive society from the Good Old Days!

Come join us this National Day weekend! I will be there at the carnival event.

We look forward to seeing you there!

 

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2 Projects to Support

These are 2 projects which I am curating/mentoring at Young Changemakers 2.0 (National Youth Council) which require public support.

The events take place this weekend.

VOKational Carnival 2018

Students of Nanyang Technological University (NTU) Welfare Services Club Challenge ur Limits (CurL) would like to invite you to join in at its main event — VOKational Carnival 2018.

Date: Saturday 30 June 2018
Time: 12pm – 6pm
Venue: Enabling Village (Address: 20
Lengkok Bahru, 159053)
Nearest MRT Station: Redhill

VOKational Carnival is a 1-day event comprising a carnival and station games
featuring different vocations as shown on below poster.

Students from these special schools – APSN Delta Senior School, APSN Tanglin School, Eden School and clients of Cerebral Palsy Alliance Singapore will be participating as beneficiaries. Students from mainstream schools are partnering them in the station games.

In addition, students from Mountbatten Vocational School will be presenting song-sign and hip hop dance performances and demonstrating their skills as station masters at the vocational station games.

Look forward to fun-filled games at the carnival booths and satisfy your taste buds with food such as cup corn, hotdog bun and ice-cream! You can also look forward to a
lucky draw as many attractive prizes are up for grabs!

Through this event, we hope all participants can get to learn more about the different career paths open for employment for our special needs beneficiaries in future. Talking about inclusive employment in Singapore.

Employers are encouraged to drop by take a look at the carnival. Public members such as nearby residents can walk in too!

To find out more, please feel free to visit their social media platforms.
Facebook: NTU WSC Challenge ur Limits,
https://www.facebook.com/NTUWSCCurL/
Instagram: @challengeurlimits

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Open Concept Singapore 2018

Open Concept Singapore 2018 competition is born/conceptualised as a platform for all dancers to break boundaries of their own dance.

A dancer is only limited by its creativity and perception of themselves. Be it krumping to classical, waacking to dubstep to amazing storytelling or crazy fresh shape and lines.There is no prefix labels here. Free style!!

Dancers can join as a showcase of 2-3 person or join the battle of 7-to-smoke abstract all-styles to express themselves.

Date: Saturday 30 June 2018
Venue: Aliwal Arts Centre
Time: 3pm – 10pm
Nearest MRT Stations: Nicoll Highway or Lavender

It is a showcase competition.
Number of people in a team: 2 – 3 people a team.
Showcase time-limit: 3-5 minutes max.

If you would like to watch this dance competition:
$15 (Early-bird – deadline: 16 June)/ $20 (At-the-door)

Get your early-bird tickets via
https://goo.gl/forms/LVcLBkJMXEyKyVqZ2

For further details/updates, do check out its FB event page – “Open Concept Singapore 2018”.

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Trump Kim Summit

 

Trump Kim Summit

It has been a while since I last penned some thoughts.

The hottest topic of the town this week, is Trump-Kim Summit where President of United States of America, Donald J.Trump and Chairman of the State Affairs Commission of Democratic People’s Republic of Korea, Kim Jong Un have animously chosen Singapore as the venue to hold the historic talk– the first ever between a current sitting US president and a North Korean leader.

Thanks to the summit, Singapore has gotten a tremendous amount of global attention, hoping that there is a positive outcome on the denuclearisation of Korean Peninsula issue.

Check out the rest of the article which I have written on my LinkedIn profile here.


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Chinese New Year 2018

Today (2 March) is the 15th day and final day of the Chinese New Year (CNY) — Yuan Xiao Festival.

How was your Chinese New Year holidays?

My recent instagram posts provide some insights on how I spent mine. Check it out at my IG profile @ humourboi.

For the uninitiated, Yuan Xiao Festival is also known as The Lantern Festival, marking the end of the CNY celebrations. It is called Chap Goh Mei (literally 15th evening of the 1st Lunar Month) in Singapore. For the lovebirds, this is also the chinese version of Valentine’s Day!

Note: Please do not confuse it with the Mid-Autumn Festival which falls in the 8th Lunar Month which is also popularly known as Lantern Festival.

I am now at the final lap of my current course. I hope everything goes well.

I wish you happiness, good health, prosperity and great success in the Year of the Dog. Let’s work hard for ourselves! Have an awesome Woof Woof year! 🙂

Here’s my clip of the fireworks display taken at the recent River Hongbao event. Enjoy!


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Social Media Influencers & Singapore Budget 2018

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Singaporeans do it almost 24/7, particularly the millennials who are born in the 2000s.

According to a 2016 annual report compiled by social media agency We Are Social, there are 3.6 million active social media users in Singapore. There are 4.65 million internet users.

The top 3 social media platforms used among Singaporeans are Whatsapp (46%), Facebook (43%) and Instagram (18%). In terms of media consumption habits, Singaporeans spent an average of 4 hours 14 minutes on internet via computer or tablet device daily and 1 hour 39 minutes on social media via any mobile device daily.

It is no wonder many service providers, advertisers, public relations agencies are leveraging on the power of social media to promote awareness of their services, products or events among Singaporeans these days.

This probably creates a greater need for influencer marketing, of which it is a form of marketing in which focus is placed on social media personalities who have a substantial number of followers; whereby they can be “tasked” to persuade or convince their followers to buy a product or patronise a service on their social media channels. Globally, it is expected to be a growing industry projected to reach US$5billion (S$6.6million) in 2018.

Depending on their own personalities, these influencers could be into arts, sports, travelling, fashion among others.

 
Singapore Budget 2018 falls on 19 February.

Based on current economic conditions, Minister of State for Finance, Mr Heng Swee Kiat will be delivering his Budget Statement in Parliament, announcing a number of monetary measures for businesses, and for the ordinary Singaporean on the street.

In an efffort to reach out to younger Singaporeans, the Ministry of Finance (MOF) has engaged over 50 social media influencers to do an Instagram campaign to promote awareness about Budget 2018. In a press report, its spokesman said the social media campaign which lasts a month, is estimated to reach 225,000 instagram users. Its spokesman also said it paid “market rates” to the hired influencers.

 

Is it a good tactic for MOF to tap on the influencers to generate interest about Budget 2018 in Instagram?

I understand the Government is trying to do an effective outreach to young Singaporeans about budget and financial planning. But personally as a mass communications student and a former public service servant, I do not think influencers are the best people to create the right buzz for government policies.

Firstly, are they the right people with the relevant knowledge? In other words, are they qualified enough to be spreading word about Budget 2018? Seriously speaking, it sounds not convincing if say, one engages a fashion influencer with a performing arts background to spread word about budget/finance. The subject requires some knowledge in economics or a flair in analysing facts and numbers. Get what I mean?

Often, these influencers are perceived to be young people who are very much into branded items, clubbing, luxury lifestyles, looking fashionably trendy etc. For serious topics such as Budget, it will be more appropriate to go for an influencer who exerts a professional image. For example: a somebody whose real profession is an economist?

Secondly, the number of social media posts these influencers make pertaining Budget 2018 may not translate into higher levels of public awareness. Because they can just simply click a “like” because they like the influencer. Will these followers read those crafted messages pertaining Budget 2018? Very likely, no.

There is a high tendency that these messages could “fall on deaf ears”. This is because majority of their followers are of a much younger age group who may not be in tune to government policies. In terms of preferences, they are more likely into fashion, IT games, Starbucks, smartphone games than profound subjects such as GDP, economic forecast, inflation, and politics.

I agree totally with this statement made by Associate Professor Ang Swee Hoon, Business School, NUS in the ST article titled “Can influencers create the right Budget Buzz?” published on Sunday 21 Jan 2018. She said: “If the influencer’s personality is not a (right) fit, then the buzz becomes about the misalignment instead of the Budget process”.

I am aware that this Instagram campaign could be just one of the tactics in MOF’s integrated marketing communications strategy to raise public awareness about Singapore Budget 2018.

However, I’m afraid it could putting taxpayers’ monies to waste..


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PeaceJam Singapore 2017

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Started in Feb 1996, PeaceJam Foundation is a global movement whose mission statement is “to produce young leaders committed to positive changes in themselves, surrounding communities, and the world”. With its 2 co-founders Dawn Engle and Ivan Suvanjieff, 14 Peace Prize Laureates came together to create an educational programme to teach youths across different countries the art of peace.

There is an ongoing global campaign titled “One Billion Acts of Peace”, which aims to tackle tough issues facing mankind such as inadequate access to public education, environmental awareness, extreme poverty, violence to children & women etc.

The first one was held here in Singapore last year.

The second one was held earlier this month.

I managed to take time off studies to participate in this activity.  (Coming to Term 2 of my 9-month course.)

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Happy and privileged to be among the 15 PeaceJam Mentors to share knowledge about social change to a bunch of 70+ youths coming from different schools in Singapore, locals or foreigners.
I guess I am the only tertiary student who is a non-NUS undergraduate.

I mingled with them, taking interest to find out more about the course of studies they undertake.

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Tapping on past training and experiences gained during Young ChangeMakers (YCM) stint, I broke ice and facilitated an exchange of viewpoints with my group of bubbly youngsters on social impact, partnering with Ms Aishwary, who is an NUS biomedical engineering PHD student.

My hearing issue isn’t much a problem to communicate with these youngsters.

Last but not least, I’m grateful to be able to listen to speech made by Nobel Prize 1996 Peace Laureate, Mr Jose Manuel Ramos-Horta, former President of East Timor.

To National Youth Council (Singapore), I thank you for this great opportunity to allow me to be part of it. 


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Quick thoughts – Exams

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For someone like me, a young working adult who is back at textbooks after a good 10-year+ hiatus, it is definitely not easy. I believe this happens to many of us who are in similar circumstances. Familiar?

I had my first paper yesterday.

Yes, I do pay attention in class and do my assignments diligently but somehow the anxiety sets in during moments before entering the examination room. The mind may go half blank. A sentiment shared by a few of my course-mates in our Whatsapp group chat.

Tackling 4 out of 7 essay questions are quite a challenge.

You should be able to write fluently if you understand the lesson concepts well.

Keep cool and calm. Use pencil to scribble quick notes on question paper to remember facts.

Have sufficient rest the day before.

Oh yes, I think it is advisable to have a half-full meal before the exam paper. You would not want to have that heavy urge to go toilet halfway during the exam time-slot right?

Good luck to all those of us who are having exams during this year-end period! Fight on! Don’t give up! 🙂