Alan Soh

I am my own columnist, sharing my own thoughts and experiences!

Boosting Your Public Relations

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Here’s an article which I’ve seen in Facebook and very much agreed with. It  is written by Mr Dennis Teo, owner of the Flaunt PR.

Facing the press can be a daunting experience. Getting publicity for yourself can often be frowned upon by others and runs the risked of being tagged with titles such as ‘media whore’ or ‘celebrity wannabee’.

The truth of the matter is, generating publicity can be an easy task if you understand the dos and don’ts in handling the media. A little publicity might give you that little extra fuel to steer your business towards the right direction.

Use the following tips and pointers to snag some publicity for yourself and get that extra career boost.

Have a PR plan in place

One needs to take charge and be responsible for his or her own publicity. As the saying goes, if you fail to plan, you plan to fail. Review your goals and targets for 2010 and ensure they fall into your master PR plan. A PR plan should include your objectives, targets, strategies and deliverables, to name a few. The duration of the PR plan should be from 6 months to 1 year.

Prepare your PR tools in advance

‘A press kit is to publicity what thunder is to lightning. Without it, a campaign has no voice.’

That is what Jodee Blanco says in The Complete Guide to book Publicity (New York, NY: Allworth Press, 2000).

The press kit is the foundation of any media relations programme. In the kit, it should include – press release, bio sheet, company history, fact sheet, brochures, testimonials, photos.

Apart from having the right PR tools, make sure other communication materials such as website, brochures, newsletters etc are all in place.

Hire a Publicist

If you do not have the time to handle all press matters, the right thing to do next is to hire a publicist.

A publicist will have all the necessary PR experience to manage your reputation. He or she will also have the right media contacts to ensure that you are profiled well in the relevant media.

Write a column

Writing a column for a trade publication or a local newspaper is a wise move. A column gives you credibility and catapult you to a wider audience. And since you will be viewed as an expert, it will open doors to many speaking engagements and opportunities. Other benefits include payment for the column. You could be paid for a fee by the magazine or newspaper.

Create rapport with the journalists

You can create your own media database and update it whenever you meet new journalists. After your interview with the journalist, send a thank-you note via email to leave a stronger first impression. During festivities, it doesn’t cost much and take up much time for you to send them an e-card or email. You’ll be surprised how far this little gesture can bring you.

Do not neglect the social media

According to Wikipedia, social media is defined as media designed to be disseminated through social interactions, created using highly accessible and scalable publishing techniques.

The two applications highly popular amongst Singaporeans are Facebook and Twitter.

Other popular forms of online marketing are Google ad words, podcasting, blogging and email marketing.

Do not neglect social media. With its viral nature, the mileage and reach is astounding and tremendous.

Whether you run a commercial enterprise, a non-profit organisation or an entrepreneur, the tips and ideas will help you generate tons of publicity. Your name, product, services or agenda, will all receive news coverage if you pitch it correctly.


Author: alansoh79

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